1. Initial Idea

The initial idea (concept) generally arises from the thorough observation of reality and a skilled knowledge of the many factors that contribute to the realization of the project. In fact, while being able to freely express himself through formal, material and technical choices, the designer must take into account numerous constraints, giving priority to specific factors such as functionality, the choice of the most suitable materials in relation to the technologies that are available for production and assembly, the costs and the ecological aspect, all based on the needs of the client and future users.

Each object is therefore born only after an in-depth analysis of the existing and potential market requests, with a constant update of the research and studies on the various areas of development of the project.

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